LANSING & EAST LANSING, MI · HVAC LEAD GENERATION

We fill your calendar, not your inbox.

Exelance runs targeted local ads and books the calls straight onto your schedule, so your trucks stay busy without you touching a laptop.

A TYPICAL WEEK, TODAY MON – SUN
MON
TUE
WED
Referral call
THU
FRI
SAT
SUN
A FULL WEEK, WITH EXELANCE MON – SUN
MON
No-heat call
TUE
AC tune-up
WED
Furnace tune-up
THU
AC install quote
FRI
Duct cleaning
SAT
Duct inspection
SUN
Emergency repair
Illustrative example, not actual client data

Shoulder season shouldn't mean an empty board.

Most HVAC shops run on referrals and whatever Google happens to send. That works fine in July, and goes quiet the second the weather cooperates.

$149+

Average cost of a single non-branded HVAC search lead when you run ads yourself, with no guarantee it turns into a booked job.

0

Local agencies currently calling small HVAC shops in the Lansing area. We checked.

Three steps, no software to learn.

We built this to take zero extra work off your plate. You keep doing the jobs, we keep the board full.

01

We learn your business

A short call to understand your service area, ideal job types, and what "qualified" actually means to you.

02

We run local ads

Targeted campaigns aimed at homeowners in your service radius, no wasted spend on the wrong zip codes.

03

Leads land on your calendar

Qualified requests come straight to you, followed up within minutes so they don't go cold.

Run by two people who actually understand the trades.

Hands-on background

Our team has worked hands-on in field service, so we know what a good lead actually looks like versus a tire-kicker.

Local, not corporate

We're not a national agency juggling hundreds of accounts. You're talking directly to the people running your campaign.

Pay for results

No long contracts required to start. We'd rather earn the retainer with a full board than lock you in on day one.

Fast follow-up

Every lead gets contacted within minutes of coming in. Speed is the biggest factor in whether it turns into a job.

A few things owners usually ask.

How do I know a lead is actually real?

Every lead comes from someone who filled out a form specifically asking about HVAC service in your area: name, phone, and what they need. No purchased lists, no recycled contacts.

What if I don't get any leads one month?

You only pay for leads that actually come in. There's no flat fee sitting on the books if a slow month happens. We adjust targeting and spend together to fix it.

Can I cancel anytime?

Yes. No long-term contract required to start, we'd rather earn continued business with results than lock you into a term.

How fast can we get started?

Once we talk through your service area and job types, a campaign can typically be live within a few days.

Let's see if there's a fit.

One short call. No pressure, no obligation, just a look at what a full calendar could mean for your shop this season.

Give us a phone or email (or both). We'll reach out within one business day.